Nearly a decade ago FoFF worked with partners at OSU, the Oregon Farmers Market Association and across the spectrum of farm advocates to establish the Farm Direct Marketing Law’s Farm Direct Producer Processed Exemption. This law, sometimes lovingly called “The Pickle Bill,” allows farmers to bring certain low risk, value added products (like jams/jellies, pickles, lacto ferments, dried herbs, etc.) to farmers markets and their farm stands. This opened up opportunities for small farms to differentiate themselves at the market, reduce waste, and create shelf stable products they could use to stretch their income year round when the weather doesn’t cooperate. At the time this law was passed, it was one of the most progressive cottage food laws in the country. Now, about ten years later, it is time for us to make some improvements and clarifications to help this vital law keep up with the times.

2023 POLICY PROPOSALS:

FARM DIRECT MARKETING LAW (FDML) ENHANCEMENTS

Since the enactment of HB 2336 in 2011, countless farmers and producers across Oregon have been utilizing this regulatory framework to safely sell fresh produce and certain low risk value-added products directly to consumers. Countless farmers and communities, particularly in rural Oregon, have benefited from the increased economic capital generated by farm to consumer sales in addition to the strengthening of local and regional food systems.

With over 10 years of success stories about farmers safely selling products to consumers and enhancing their own economic opportunities, the 2023 Legislative Session offers an opportunity to build on this work and enhance Oregon’s Farm Direct Marketing Law by:

  • Online Sales – Explicitly permit the online sale of products that fall
    under the Farm Direct Marketing Law
  • Modernizing Distribution – Allow for the contracting of a third party
    entity for the facilitation of a sale, marketing and/or delivery of products
    from the farm to the consumer
  • Additional Products – Expand products eligible for Farm Direct
    Exemption
  • Clarify Ingredients – Define and clarify the non-farm-grown ingredients
    allowed for valued-added products
  • Consignment – Expand consignment eligibility to certain value-added
    products

Read our FULL POLICY REPORT 

Read our FULL FARM DIRECT BLOG POST

InFARMation – Improving the Pickle Bill: More Opportunities for Small Farmer Value Added Products 

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Advocacy is best when it is by and for our community. We fund our systems change work with small donations from individuals like you who are impacted by these policies. Whether you’re a farmer looking to make value added products for sale or a customer looking to buy more local goods, your support makes this possible. Your tax deductible donation also helps keep our advocacy programs free to everyone!

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