Help Protect the Willamette Valley’s Vibrant Brassica Specialty Seed Industry! 

Can you believe we are already looking ahead to the 2024 Legislative (short) Session?! SB 789, which would have made the Willamette Valley Protected District restrictions permanent, was amended at the last minute before passage and now we only have one more year of protections for specialty seed growers before it expires. But there is an opportunity for us to make some lasting changes. There is a workgroup convened by ODA that will deliver a report to the Legislature by the end of September and may be the basis for future legislation. We are attending the work group meetings, connecting legislators directly with producers, and making sure you all have the most up to date info! 

Did you attend our event, Muckboots in the Capitol: Canola Protected District, to learn about past regulations, this pivotal year after passing SB 789, and the future of maintaining the Willamette Valley Protected District and limiting canola production?  In case you missed it, you can watch the recording HERE – 

We look forward to finding a solution that preserves this special industry and respects the needs of small farms. If you are a specialty seed grower or a farmer that grows brassicas from Oregon seed, we want to hear from you! Maintaining the Willamette Valley Protected District and limiting canola production to preserve our specialty seed growing ability is crucial to the existence of our brassica seed industry in Oregon. Please reach out to if you would like to get involved!

The Oregon Organic Coalition, Friends of Family Farmers, and the Willamette Valley Specialty Seed Association are in favor of the continued protections for seed growers. We stand ready to contribute to a science based discussion about the coexistence of canola and specialty seed production in the Willamette Valley. 

Three top priorities for future legislative session:

  • Ensure canola restrictions and isolation distances remain in tact in the WVPD
    • Pinning and limitations are essential to reliable seed
  • Ensure appropriate acreage limitations remain intact in the WVPD
    • Reasonable increase of acreage or change of WVPD boundaries possible
  • Ban production of GE/GMO canola in the WVPD
    • This endangers the organic status of seed grown here and will make all overseas seed markets inaccessible



  • The Willamette Valley is one of the last remaining regions in the world suitable for large-scale vegetable specialty seed production, including the majority of the world’s brassica seed supply. Over 90% of some brassica seed varieties, like cabbage, are grown in the Willamette Valley. Increased and unpinned canola acreage could irreversibly damage this industry. 
  • recent assessment by non-partisan firm Highland Economics was unambiguous that the high-value brassica seed industry is worth far more to Oregon than low-value canola in terms of revenue and job creation. The assessment unequivocally underscores the need for permanent protections and also cites several canola alternatives that do not pose the same threat.
    • This economic assessment differs from past studies as it takes cross-contamination and economic harm into account, not just pest and disease pressures.
  • In Oregon, we protect what’s good, so it can keep being good – providing jobs, keeping the soil healthy, and ensuring a sustainable food future for Oregon and beyond.  
  • Like the incentives to build cars in Detroit or grow oranges in Florida, protecting key industries is a cornerstone of smart economic policy. In the Willamette, that means protecting land for high-value seed growing, and for the many crops that don’t interfere with high-value seed growing, like grapes and grasses. 
  • Rapeseed/canola, a low-value crop, endangers our valuable seed crop industry, and should be grown elsewhere. Rapeseed/canola cultivation can happen in many agricultural areas of Oregon where it will not endanger high-value seed crops with the risk of genetically engineered cross-contamination, and pest and disease spread.
  • Oilseed alternatives to rapeseed are available. These oilseed crops provide many of the same benefits to farmers and could be grown more widely with far less danger to speciality seed crops. These include flax, safflower, sunflower, yellow mustard, and camelina.
  • For many years, protections for high-value seed crops have ensured stability and profitability for Oregon seed growers, and access to the profitable global market for our seed sellers. Rolling them back is bad for business, and creates an unpredictable, unstable environment for seed growing.
  • A few politically connected farmers are pushing to grow rapeseed/canola in the Willamette protected zone. But we should not open Pandora’s Box: once cross-contamination and pest spread happens, it cannot be reversed. The risk to our seed industry is just too great to gamble with. Once contamination happens, our seed cannot be sold on the global market, and we lose precious seed varieties that have been cultivated for generations to ensure food security.
  • We are at a pivot point with protecting the Willamette for this key industry, and for the biodiverse seed varieties that growers all over the world depend on. We must extend the protections indefinitely and protect what’s good. There is simply too much to lose. Here, as with so many public policies, an ounce of prevention is worth a pound of cure.
  • SB789 is a  wise extension of the current policy, enshrining the current protections and collaborative system in state law. 
Canola’s bright flowers are pretty, but canola production endangers the Willamette Valley’s important and diverse vegetable seed crop production industry.

Important new study about the potential economic impacts of lifting the canola ban:

The Willamette Valley is one of the vegetable seed capitals of the world, a very special place for growing high-value seeds, and an economic powerhouse for our state. Currently, cultivation of rapeseed/canola, a low-value oilseed that can irreversibly undermine the vegetable seed industry through cross-contamination and increased pest and disease pressure, is capped at 500 acres in the Willamette Valley Protected District. However, this cap is set to expire at the end of June and a few politically-connected farmers are pushing to grow more rapeseed/canola in the protected district. This session, the Oregon legislature can and should make the Protected District permanent and thus ensure that this vibrant part of our farm economy remains strong for generations to come through SB789
Dozens of seed companies work with hundreds of farmers to produce high quality seed in the region. Because plants in the Brassica family can easily cross with each other (think broccoli, kale, cabbage, etc) a complex system of isolation distances, mapping, and coordinated management have been created to ensure that the seed you buy from Willamette Valley growers is true to type – ie red cabbage is red cabbage, savoy cabbage is savoy cabbage, purple top turnip is purple top turnip etc. Because canola (raised and crushed for oil) is also in the Brassica family but is not typically managed the same as high quality seed, there have been restrictions on canola in the Willamette Valley for years. 
An important new study quantifying the major risk to seed farmers in the Willamette Valley was released in February 2023. The study measures the impact of dismantling the Willamette Valley Protected District on the valley’s vibrant specialty vegetable seed sector. 
Conducted by the non-partisan firm Highland Economics, key findings in the study include: 
  • Brassica seed production, the seed most at risk from rapeseed/canola, produces average profits of $1400 per acre for conventional, and $32,000 per acre for organically grown seed. In contrast, rapeseed/canola produces profits of only $190 per acre.
  • If, as is likely, rapeseed/canola were to eliminate brassica seed growing (setting aside the impacts to seed producers’ investments and other crops) a loss of approximately $15M in production value, and $9.2M in direct and indirect labor income, would ensue. These figures do not include additional substantial losses from the Valley-based seed processing companies. 
  • Other oilseed crops such as flax, sunflower, safflower, yellow mustard and camelina do not threaten specialty seed crops to the degree that canola does, and can be grown in the protected districts.

Without the passing of SB 789, the door could open to thousands or tens of thousands of acres of unregulated canola production, which would likely destroy the unique attributes of the Willamette Valley’s specialty seed production ability and the industry built up around it.